How Innovation Really Works: Using the Trillion-Dollar R&D Fix to Drive Growth
By Anne Marie Knott.
Description
Are you spending too much on R&D? Too little? Is your innovation program successful? And how do you measure that success?Your company is spending millions on R&D every year, but despite your best efforts, that R&D isn’t driving growth. If you’re like 95% of firms, you aren’t investing the right amount, and the productivity of your R&D has fallen dramatically over the past several years. That’s because there hasn’t been a universal, uniform, and reliable measure of R&D―until now.First introduced in Anne Marie Knott’s influential Harvard...
ISBN(s)
1259860930, 9781259860935
