Careers In Marketing: The Complete Guide to Marketing and Digital Marketing Careers
By Eric Siebert.
Description
'Careers in Marketing' is the only comprehensive and contemporary guide that clearly explains the many interesting, growing and well paying career opportunities in the field of marketing. This book is intended to help those considering a job change as well as those beginning their careers to better point their 'career compass' and make smarter choices about their future. 'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most r...
ISBN(s)
1522922644, 9781522922643
