Strategic Management: Competitiveness and Globalization, Concepts and Cases
By Unknown Author.
Description
This revised text explains how firms achieve strategic competitiveness, emphasizing integration of resources and capabilities to obtain a sustained competitive advantage. The text focuses the strategic management process on the outcome and integrates the resource-based view of the firm with the more traditional I/O model. It emphasizes global issues, competitive forces, and the implementation of a strategic plan/process. The topics of corporate governance, TQM, core competencies, strategic alliances and corporate entrepreneurship are covered, among others. - from Amzon
ISBN(s)
0538881828, 9780538881821
