CIM Coursebook 99/00: Integrated Marketing Communications, Fifth Edition (Cim Workbook Series)
By Author Unknown.
Description
Integrated Marketing Communications is specifically developed and written for students studying for the Integrated Marketing Communications module of the CIM Diploma. This book, as with the others in the series, has been completely revised to match the 1999 syllabus for the CIM qualifications. It is designed to help you pass your professional examinations first time, and give you practical marketing knowledge for use in your further career. Butterworth Heinemann have worked in close conjunction with the Education Division of the CIM to make completely sure that the materials are up to date...
ISBN(s)
0750643617, 9780750643610
