The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands
By Unknown Author.
Description
Praise for THE NEW EMERGING-MARKET MULTINATIONALS One of Strategy and Business’s Best Business Books of the Year "This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be." ―PHILIP KOTLER Kellogg School of Management and author of Winning at Innovation "An insightful read―essential for those wishing to understand the evolution and growth of emerging-economy EMNCs and how they will reshape global market structures."―ANAND MAHINDRA, Vice Chairman and Managing Director, Mahindra Group...
ISBN(s)
0071782893, 9780071782890
